How Smart Toy Companies Appeal to Kids’ Christmas Lists
What is it: How toy companies have managed to create engaging content to both children and their parents this holiday season without traditional commercials. Rather than commercials, new toy-focused content can catch kids’ attention without directly selling to them. Video is also a lower cost testing ground for new concepts.
Why is it important: The power of video content is undeniable, and the proof is in the overall sales and brand-affinity lift for companies. How will your company engage with clients? Is adding video content to your website a top priority to 2020?