PulseOne Business Insider – Edition 5

by Jan 28, 2020Newsletter Insight0 comments

In this month’s Business Insider – best practices we are talking to clients about, key data points that help us plan and keep us updated, and other topics of interest. See something interesting to you, let us know!

 

IT & Security

How Organizations Can Defend Against Advanced Persistent Threats

What is it: What is APT? Advanced persistent threats (APTs) and they have emerged to be legitimate concerns for all organizations. Keep systems and apps updated — APTs exploit vulnerabilities of devices and systems for many of their tactics. Developers regularly release patches and fixes to ensure that critical vulnerabilities are addressed.

Why is it important: Monitoring and early detection are key to keeping a secure defensive perimeter. Organizations must realize that security is a critical investment when operating in today’s environment. APTs can cause irreparable damage to companies. Falling victim to an attack can cause downtime, lost business, and the erosion of customer trust. Are you proactive in with your security? Read More.

 

Customer Service

These Customer Service Habits Can Drive A Company To Rival Zappos, Nordstrom, Virgin

What is it: Focus on habits of great customer service, and you’ll soon enjoy the dividends. Build the habit of “wow.” Wow moments, by definition, are unexpected instances extraordinary, memorable customer service. But just because they’re unexpected for the customer doesn’t mean you can’t plan for them.

Why is it important:  Develop the habit of great hellos. The two easiest moments for your customer to remember (everything else being equal) are how they were treated at the beginning and ending of their time with you. So, make it habitual to apply your best customer service skills in the very moments when you answer a phone or when a customer first encounters you in person. Read More.

 

Project Management

Product Thinking vs. Project Thinking

What is it:  Project management has been around a very long time. And we as humans tend to think in terms of projects: things we need to get done. So, what is project thinking? The focus of project thinking is delivery. Project management is specifically focused on the output​ and is measured by how accurately we were able to estimate the timeline beforehand and then deliver the specified output on that schedule. Product thinking takes a fundamentally different approach. Rather than focusing on the output, product thinking is focused on the outcome.

Why is it important:  What are the benefits of letting go of project timelines in favor of focusing on outcomes? First, it is ultimately the outcome that we are driving toward, regardless of how we try and get there. Next, the main benefit of a product mindset is that we ensure that we get to the outcome more efficiently. Lastly, with a product mindset, we can learn and adapt as we go. We aren’t set on dates and milestones, but rather are focused on learning and achieving the outcome.  There are times when project management is just what a business needs in the short term.  However, when you look towards the future of your business offerings, you can benefit from a product thinking approach for longevity of the company.  At PulseOne, we specialize in both, so let’s discuss how we can help you enable best practices for an organization and help you focus on what matters to your business the most. Read More

 

Marketing 

Google Follows Apple in Ending Third-Party ‘Cookies’ in Ad-Tracking

What is it: Cookies — the bits of code that lodge in peoples’ browsers and follow them around the web — allow advertisers to target people with ads for websites they previously visited and keep track of which ads finally induced a purchase. The two-year time period for the phase-out of cookies should give marketers some time to adjust.

Why is it important: Getting rid of cookies “fundamentally makes everything different,” said Ari Paparo, head of digital ad firm Beeswax and a former Google executive. If the first era of online advertising was direct sales between publishers and advertisers, and the second era was algorithm-driven bidding, a system without cookies will be the third, Paparo said. Google has billed the change as a concession to changing sentiments toward online data collection. Users are demanding greater privacy. Google has proposed changes that would allow tracking to continue without passing personal information back to advertisers. That could give Google more power by cutting off marketers’ use of valuable data streams, while at the same time arguably increasing privacy online. What are your thoughts to the changing environment when it comes to your marketing strategy? Read More.