Why You Should Have Your IT Company Manage Your Website
In today’s world, your website is your business’s most important digital asset. So, making sure that it is functional, optimized, and bug-free is one of the best things that you can do for your business. Your website is the first place that people will go if they want to learn more about your product, services, company culture or leadership.
Even though your social media profiles are also critical, your website acts as a foundational online presence. Your website is also your virtual sales representation, and it works 24 hours a day and seven days a week to promote what you are offering. Therefore, you need to make sure that you have a solid IT company that makes sure the website works perfectly.
Importance of Having a Website Management IT company
Your website is critical not only for your company’s marketing strategy but also for your entire business. Overall, you need to think clearly about what your website’s job is. This requires you to think about why you created the website in the first place. Regardless of what your website is there to serve, without it operating properly, it will be unable to perform the tasks that you want.
A solid IT company can make your website compatible and capable of what it must perform. This is something that a marketing team or other departments in your business do not have the expertise to perform. For instance, DNS, domain administration, website hosting, traffic management and reporting are all items that better fit an IT team than a marketing team.
Some people may be coming to your website to gain information about your products or services and topics related to your them. To serve this purpose, having an optimized and quickly loading website will be critical. This is not so much dependent on the text or design of the website itself, but also on the underlying IT infrastructure it is hosted on.
Other users may be coming to your website so that they can speak to your sales or support team. To serve this purpose, you need to manage IT to set up an easy-to-use and streamlined help desk system through which customers can easily get their queries answered and learn more about your business.
Regardless of why people are entering your website, a good IT company can help them accomplish their goals easily and efficiently. If your website does not process information faster and offers great responsiveness, you will risk losing the new potential customers that visit.
Even if a person does not have technical knowledge, they are able to tell whether a website is foundationally strong or not simply by navigating it. Having an IT Management Company can equip your website with the qualities that depict a successful running website.
It has been reported that 88% of consumers will not return to a website if they face difficulties using it. A difficult website to use is one that is not very responsive and takes a lot longer to load. IT companies can optimize a website to be much faster and more responsive.
Unlike the marketing team, an IT company takes systematic steps in determining what the job your website is being hired to do, and then it executes on the website in a way that enables it to execute that job in the best way possible. They are also always planning, making changes, and seeing the website through the eyes of visitors.
Assign Roles and Draw Lines between IT and Marketing
Things can get difficult if you have two departments managing a single website. This is especially when the two sectors and their duties coincide. Therefore, it is important to assign responsibilities and make sure that each department knows what its primary goal is. Another way to approach this problem is to hire an IT company that builds on the skills and knowledge of the marketing department.
IT Company as Website Managers
Why not outsource your entire website to an IT company? Full-service IT companies employ website managers that have just enough knowledge of design and code to where you can effectively and successfully manage a website. Even though there are web creation websites that allow you to create and manage a website, businesses still need IT companies for their websites.
There are many templates that online web hosting websites have put on offer. If you dive into some of those templates, you realize that they all come down to landing page portfolio-type websites. These websites are not bad because They reflect exactly what a business needs. However, what you will not find are complex and rich web applications.
An eCommerce website is straightforward, and they offer to build such as shops and so on that might enable you to run your entire business. Overall, the shops are great to practice if you want to build your own online store, but these web creation platforms will not allow you to create a website that is highly interactive and performs complex functions.
If you are building a digital business where many of the interactions happen on your website after the purchase or where your main service is entirely through your website, that will be difficult if you simply rely on third-party applications or your marketing department.
In this instance, you need the expertise of an IT company to enrich the website with complex code so that users can perform difficult operations with ease.
Benefits of Hiring an IT Company for your Website
IT companies know the important back–end function operations that help maintain and manage websites for businesses.
In today’s age, interfaces and online networks are most vulnerable. Small to mid-sized businesses are the primary targets, and without the right cyber security measures, businesses can easily fall victim to a data breach. Many companies have shut down simply because they could not manage the hefty costs that came with a data breach and downtime.
Monitoring and Maintenance
An IT management company can also watch over the operations in and around the website, respond to queries, complaints, and more. By keeping everything under observation and being quick to monitor all the activities, they can make the necessary changes and upgrades as an essential part of website maintenance.
Once a website is up and running, a business’s job has not ended, and it needs constant and thorough care and commitment to generate revenue. Trends related to design and integration keep on changing, and if you want to stay ahead of the curve and keep your website relevant, hiring an IT company to take over website management is the best way to do so.
Optimizing your website for search engines can be the determining factor of whether your website will be successful or not. IT companies can deploy SEO experts to help your web pages rank higher on search engines. They can also help you maintain an SEO ranking by tracking the performance statistics and making the necessary upgrades and changes to make sure that metrics stay high.
Furthermore, they also have the right tools and techniques needed for SEO optimization. An IT management team will also help you set up your domain, audit your websites, maintain web pages, and monitor all the important metrics.
How PulseOne Can Help
Overall, the important thing to consider is that handing your website management completely to marketing or third-party sources means that you will compromise on the backend quality of the website. Therefore, an IT company, like PulseOne, can help you provide realistic options so that you can build a website that is tailored to your preference and has a high operational speed devoid of any bugs and errors. For this reason, businesses still need web developers to optimize and create their websites.
PulseOne is a nationwide Managed Service Provider specializing in end-to-end IT services for Small and Mid-sized businesses. We provide end-to-end website development, management, and monitoring, in addition to many other business-critical services that small businesses need. Want to learn more about what steps you can take to streamline your business, optimize your website, and protect your business from cyber threats? At PulseOne, we put our insight and experience in IT management solutions to work for you. Receive enterprise-level IT support from a company that passionately works for your success. Start by contacting us here.