What is it: Drip Marketing campaigns allow you to send a set of messages to your potential customers. You can send the same message(s) repeatedly, or you can send a series of messages that lead your potential customers through a series of educational, motivational...
What is it: Cookies -- the bits of code that lodge in peoples’ browsers and follow them around the web -- allow advertisers to target people with ads for websites they previously visited and keep track of which ads finally induced a purchase. The two-year time...
What is it: How toy companies have managed to create engaging content to both children and their parents this holiday season without traditional commercials. Rather than commercials, new toy-focused content can catch kids’ attention without directly selling to...
Remarketing is a strategy that allows your ads to be displayed, dynamically, based on the habits of the person searching online. It is one of the strategies we use to help companies with digital marketing.